Newborn skin is very delicate. Chemicals, fragrances and detergents can cause skin irritation, dryness, chafing, and rashes. However, there's a lot you can do to protect your baby from these skin problems. Use only the mildest and purest products for baby. We stock ranges for baby made from only the best quality ingredients to make sure baby's skin stays healthy. Oh, and moms can use them too!